Maschenhub helps knitters find the right alternative — and that’s exactly where your yarns come in.
Knitters constantly face the same question: The original yarn from the pattern is sold out, too expensive, or unavailable in the DACH region. So the search for alternatives begins.
On Maschenhub, they compare yarns by run length, needle size, gauge, and fiber composition — and our algorithm calculates how well a yarn works as a substitute.
This means: The more complete and up-to-date your yarn data is with us, the more often your yarns will appear as recommendations.
Yarns with incomplete data slip down in the ranking — not because they're worse, but because we can't confidently match them.
Over 1,000 yarns are already in our database. Knitters actively search here for alternatives — and discover your brand along the way. Complete yarn data (gauge, fiber composition, run length) ensures your yarns appear at the top of the similarity score.
Every manufacturer can get their own brand page on Maschenhub — with logo, description, and an overview of all listed yarns. This lets you control how your brand is perceived on the platform, instead of just showing up as a data row.
Maschenhub has been growing steadily since launch — with a blog, glossary, and an expanding user base in the German-speaking region. Our goal: a central hub that connects yarn knowledge, inspiration, and discovery. As a partner, you'll be part of the journey from the start as we build out this channel.
To make sure your yarns are found optimally, we need:
No contract, no costs. We simply want knitters to find the best yarns — and that includes yours.
Maschenhub was founded by Daria — a passionate knitter and tireless researcher. The idea was born out of personal frustration: There was no simple tool to find alternative yarns in the DACH region. Today, knitters on maschenhub.de browse over 1,000 yarns and find matching alternatives with just a few clicks.
Want to update your yarn data, set up a brand page, or just hear what we're planning? Get in touch:
info [at] maschenhub [dot] de
We look forward to the conversation — Daria & the Maschenhub Team